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4 December 2009
 A
DELEGATION FROM Grieg Seafoods/ Shetland Products has just
returned to the isles after attending the prize giving
ceremony of the prestigious 2009 Quality Food Awards at The
Hurlingham Club in London.
The company, based at Lerwick’s Gremista industrial estate,
won the ‘fish category’ with the company’s new Wildwaters
smoked salmon pastrami product, beating off stiff
competition from Asda, Morrison and Sainsbury's.
'Moist, tender and peppery with an excellent texture' was
how the judges summed up the product, which they declared
the winner for its freshness and combination of spices.
It was deemed a premium product that is easily available and
affordable. They also |
liked the clean ingredient
list and the fact that such a small producer is doing so
well in the marketplace.
Managing director of Shetland Products,
Michael Stark, said: "This is excellent news for us,
particularly when you consider the other products
shortlisted in our category. The Quality Food Awards
showcase the very best food and drink products on sale in
the UK and the fact that we have won is a true testament to
the quality of our new and innovative product.
"We recently took the decision to take value added
processing to an entirely new level and have since unveiled
our 'WildWaters' range of uniquely flavoured smoked and
marinated salmon products - all devised by our in-house
team.
"The range is already proving tremendously popular in the
retail marketplace - both in the UK and overseas, which is
remarkable given the fact that it was only launched a short
while ago.
"I had no doubt that we had created a ground-breaking, first
class selection of luxury fish products. Now, we have a
highly sought after accolade to confirm it." |
