29 February, 2008

SEAFOOD business Shetland Smokehouse is looking to the future with the appointment of a new sales and marketing director.

Terry Curran will join the Skeld based company on Monday. He previously lived and worked in Shetland for seven years, but has been a sales director with Portsoy based Gourmet’s Choice since 2002.

Mr Curran said: “I have a strong affinity with the Shetland Smokehouse brand. It is a great product that speaks for itself and I very much look forward to taking it forward.

“I’m pleased to be spending at least half my time back in Shetland and plan to approach hotels, wholesalers, supermarkets and shops to ensure that the product is as accessible as possible locally.

“My next aim is to have the Shetland Smokehouse range available in 10 countries throughout the world within the year.”

Mr Curran hopes to strengthen existing businesses and open up new export markets at the European Seafood Exposition in Brussels in April.

Shetland Smokehouse’s managing director Louie Paterson said: “Terry comes with a wealth of experience in the seafood industry, working for companies in Shetland and the north east.

“He will play a key role in building the Shetland Smokehouse brand and taking the business forward.”