16 April, 2007

SHETLAND fish farmers Johnson Sustainable Seafoods (JSS) are following up their successful cod brand with an organic sea trout product.

The No Catch.Just Sea Trout brand is to be launched in Tesco stores today (Monday).

JSS managing director Karol Rzepkowski said: "We aim to help take the pressure off wild stock and provide an environmentally-friendly sustainable alternative.

"As with the pioneering development of our cod, our priority is always the welfare of our fish and the environment and to offer a fantastic product that will protect the future survival of wild fish."

The No Catch range uses innovative production techniques while working closely with environmental organisations such as the Marine Conservation Society, Friends of the Sea and the RSPCA, the company said.